The advent of email revolutionized communication to a degree of fast and precise intimation
used extensively in the corporate world. Gone was the need to pass down slops of paper
carrying memos. All it required was one email and the option bulk email. Today business
organizations are effectively using bulk email services to maximum effect. Bulk email is now
the mainstay of promotional internet activity where companies looking to email solutions gain
an edge over competition resorting to conventional means.
Bulk emails reach out to a wider target audience
One of the main advantages of bulk emails is to reach out to a wider target audience in a cost
effective manner. This benefits not only companies but consumers as well who are well
informed of current market trends and new products. However a responsible and effective
marketing campaign should not lose itself in the jungle of spam related activities. Unsolicited
and continuous bulk emails are also recognized as spam by servers and as a result a good
campaign can end up in the trash can. How does one make use of an effective email marketing
campaign without making it look like spam?
Interaction and solicitation is important
Interacting with consumers is imperative if you want a positive market response. A good
website that centers on an effective campaign should also solicit customers for subscribing to
emails. Thus a website should feature options for a consumer to click on if he wants to
subscribe to the website newsletters or receive emails. A positive response enables the
promotion of products and advertisements direct to the consumers email.
Identify your target audience and your email audience
One of the most important aspects of brand building is identifying a segment of potential
consumers who would be using a brand. But In the age of the internet not all consumers would
prefer receiving emails due to the innumerous amount of promotional emails one receives
every day. Thus it would be safer to identify an email audience with as much relevance to the
Keep subject matter relevant to your product
Time is precious. Do not fill your email with irrelevant data and statistics that would bore a
consumer. Keep your email informative and to the point. Remember you are sending out bulk
emails. Crisp informative statements relating to the benefits of the products helps you keep
your emails short and sweet. This also gains you time to generate a larger amount of emails per
Don’t waste time with attachments
Attachments with emails are a cause for disdain in today’s world of the internet. What with the
number of malware and viruses being spread around, an email with an attachment will
invariably be viewed with suspicion. Another turn off factor for any consumer is an html
format. Loading time for an html mail is extremely slow and no consumer will even consider
spending time on a mail she may not consider important.
Utilize third party services with bulk email mechanisms
Recognizing the need for email campaigns has given way to related services focusing on
generating bulk emails on behalf of clients. Using a third party for your bulk email solutions
gives you time for engaging in other aspects of your campaign. The benefits of a third party
mechanism are the analysis reports and follow up of the campaign which will help you know
how productive or nonproductive your campaign is. This is an important aspect of any
marketing campaign which provides room for change of strategy if required.
Unresponsive addresses should be discarded
Do not waste time with email addresses which are not responsive because it serves no purpose.
Instead emails should be targeted at those who are responsive in a positive way. Bulk email if
used effectively can work wonders for any campaign. Never divulge data of your email receivers
as these are confidential and meant for your database only.